Make Social Media Marketing Your Opportunity for Real Growth

Social media is quickly spreading, with usage growing more in the last 12 months than all previous years combined—it’s absolutely exploding! And the good news for you, as a business leader, is that now is the perfect time to jump on board.  

Social media is not a fad—and it’s not a sensation destined to be popular today, and then gone tomorrow. Continuous applications discovered on the social media front and the countless innovations still on the horizon signal that this utility will become increasingly relevant in our everyday lives. Social media has truly developed into the cornerstone of business marketing.

 If your customer base is spending more time online and using this source to make purchasing decisions, then you need an online presence too. Social media activity is certainly not restricted to teenagers. In reality, 62% of people using social media are between the ages of 25 and 54. This includes the fastest growing population segment: those 50 and over.

 Think about your customers today: if your target market falls between the ages of 25 and 54, then you need to promote to them in a new way—by utilizing social media marketing strategies. So, the question for you as a business leader isn’t if you should promote through social media outlets, but how well you are going to promote.

People Want to Do Business with People

Despite all the changes that have taken place with social media and technology, one thing has always remained constant—people still want to do business with people.

The way to find and retain customers today is to develop long-term, personal relationships. And, this is the coolest thing about social media versus traditional “interruption advertising.” Because you have the opportunity, and because you can initiate an open dialogue, you have the ability to develop long-lasting, individual relationships with both current and pros

With social media in your deck of marketing tools, you can now build a sense of community around both your products and your services, and leverage the Internet and technology to trigger real business growth.





23 comments on “Make Social Media Marketing Your Opportunity for Real Growth

  1. Terry GREAT BLOG… I TOTALLY agree with you. People still want to do business with people…

    • Thank you so much for your feedback on my new blog Dennis! I so appreciate all that you have done for me. I hope you and your family have a fabulous holiday!

      Best regards,


      • Tom Rochford on said:

        Nice posting Terry. As you well know, networking allways seems to include a personal intereaction – regardless how brief it may take place. In todays mix of social media and personal networking we need to remember two things; 1) help others first and then 2) let others know why you do what you do.

        Think of it in the old phrase Acquire – Retain – Engage as being the conerstone to your marketing strategy. Acquire works with social media with a dash of personal interaction. As you move to Retain, social media is an information platform but personal now enters the picture as most customers leave (over 60%) due to a perceived feeling of indifference by the seller. Finally, Engage becomes almost entirely personal touch as long-term relationships want to be nutured by people – not email.

        Keep them coming, thanks!!

        • Thank you for your very kind words Tom. I’m really proud of my blog. It still needs a lot of work, so I would appreciate a few minutes of your time when you return in a couple of weeks so I can get your feedback.

          Your comments are greatly appreciated!

          All the best,


  2. Lots of great reasons to jump into social media marketing. Thanks!

  3. Terry Keep up the good work !

    I agree people want to communicate with real people and companies that show they care… Communications Always Requires Exchange (C.A.R.E.) and Feedback should be considered a Gift (honor them by taking positive action). The next gift they give may be in social forums of great benefit.

    Thanks for sharing,

    Sidney Ross Terry

    • Hi Sidney! Thank you so much for your response and comment. I love it… “I agree people want to communicate with real people and companies that show they care… Communications Always Requires Exchange (C.A.R.E.) and Feedback should be considered a Gift (honor them by taking positive action).”

      Happy Holidays my friend. I really appreciate your support.

      Best regards,


  4. Mike Weston on said:

    Intriguing thoughts about the role of social media.
    With personalization at it’s core, maybe the tools and technology have finally arrived to make one to one relationship based mass marketing doable.

  5. I agree Terry, People want to so business with people or companies they know and trust. It’s all about the quality product and their sense of comfort with the purchase. If I value the company because of my rapport with them, I will buy again.

    Great article/blog!

    • I so agree with you Nicole. I believe companies have to work extra hard to show their commitment to excellence, especially during these hard, economic times. Rapport is definitely key to ongoing success in both personal and professional settings.

      I look forward to reading your tweets.

      Happy New Year my friend.

      Best regards,


  6. Hi Terry,

    thank you for this wonderful article.

    Developing these long-term, personal relationships is worth to be on “board” of social media.

    Best regards
    Karin Sebelin

  7. o_o – I searched and found it. Thanks for the post. Martin McLen

  8. I like this website so much, saved to bookmarks. “Respect for the fragility and importance of an individual life is still the mark of an educated man.” by Norman Cousins.

  9. Excellent site you’ve got here.. It’s hard to find high quality writing like yours nowadays. I truly appreciate individuals like you! Take care!!

  10. Kelly Cates on said:

    Hi Terry, thank you for sharing such great info about social media and other interesting tidbits. Your recent workshop I attended was very helpful in getting my linkedin account up to date. Looking forward to learning more.


  11. Social media is certainly an essential tool for every business. Except those with less than 50 potential customers. There aren’t many of them but when someone tells me they have already met every single one of their prospects, I have to admit there isn’t much to be gained by a mass marketing tool like social media.

    However, don’t forget that even with a limited target for sales, if your product brand is in the public eye – such as AirBus – it’s still a good idea to build awareness and allow the public to feel connected.

    Nice post Terry!

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