Social Media: The Cornerstone to Your Business Marketing
It’s Not Too Late
Social media is quickly spreading, with usage growing more in the last 12 months than all previous years combined—it’s absolutely exploding! And the good news for you, as a business leader, is that now is the perfect time to jump on board.
Social media is truly a shift in the way our planet now communicates—both for personal and business use. And it has even proven to be a catalyst for governmental change in many countries.
Social media is not a fad—and it’s not a sensation destined to be popular today, and then gone tomorrow. Continuous applications discovered on the social media front and the countless innovations still on the horizon signal that this utility will become increasingly relevant in our everyday lives. Social media has truly developed into the cornerstone of business marketing.
Social Media: The Business Game Changer
If your customer base is spending more time online and using this source to make purchasing decisions, then you need an online presence too. Social media activity is certainly not restricted to teenagers. In reality, 62% of people using social media are between the ages of 25 and 54. This includes the fastest growing population segment: those 50 and over.
Think about your customers today: if your target market falls between the ages of 25 and 54, then you need to promote to them in a new way—by utilizing social media marketing strategies. So, the question for you as a business leader isn’t if you should promote through social media outlets, but how well you are going to promote.
People Want to Do Business with People
Despite all the changes that have taken place with social media and technology, one thing has always remained constant—people still want to do business with people.
The way to find and retain customers today is to develop long-term, personal relationships. And, this is the coolest thing about social media versus traditional “interruption advertising.” Because you have the opportunity, and because you can initiate an open dialogue, you have the ability to develop long-lasting, individual relationships with both current and prospective clients.
With social media in your deck of marketing tools, you can now build a sense of community around both your products and your services, and leverage the Internet and technology to trigger real business growth.
Terry GREAT BLOG… I TOTALLY agree with you. People still want to do business with people…
Thank you so much for your feedback on my new blog Dennis! I so appreciate all that you have done for me. I hope you and your family have a fabulous holiday!
Best regards,
Terry
Nice posting Terry. As you well know, networking allways seems to include a personal intereaction – regardless how brief it may take place. In todays mix of social media and personal networking we need to remember two things; 1) help others first and then 2) let others know why you do what you do.
Think of it in the old phrase Acquire – Retain – Engage as being the conerstone to your marketing strategy. Acquire works with social media with a dash of personal interaction. As you move to Retain, social media is an information platform but personal now enters the picture as most customers leave (over 60%) due to a perceived feeling of indifference by the seller. Finally, Engage becomes almost entirely personal touch as long-term relationships want to be nutured by people – not email.
Keep them coming, thanks!!
Thank you for your very kind words Tom. I’m really proud of my blog. It still needs a lot of work, so I would appreciate a few minutes of your time when you return in a couple of weeks so I can get your feedback.
Your comments are greatly appreciated!
All the best,
Terry
Lots of great reasons to jump into social media marketing. Thanks!
Thanks for your comment Nikki! I so appreciate your help and expertise with my blog copy. Your writing and editing talents are amazing!
Terry Keep up the good work !
I agree people want to communicate with real people and companies that show they care… Communications Always Requires Exchange (C.A.R.E.) and Feedback should be considered a Gift (honor them by taking positive action). The next gift they give may be in social forums of great benefit.
Thanks for sharing,
Sidney Ross Terry
Hi Sidney! Thank you so much for your response and comment. I love it… “I agree people want to communicate with real people and companies that show they care… Communications Always Requires Exchange (C.A.R.E.) and Feedback should be considered a Gift (honor them by taking positive action).”
Happy Holidays my friend. I really appreciate your support.
Best regards,
Terry
Terry,
Intriguing thoughts about the role of social media.
With personalization at it’s core, maybe the tools and technology have finally arrived to make one to one relationship based mass marketing doable.
Thanks for you insights Mike. We sure are missing the Weston family this Christmas holiday.
Let’s please talk early in the new year…
Best regards,
Terry
I agree Terry, People want to so business with people or companies they know and trust. It’s all about the quality product and their sense of comfort with the purchase. If I value the company because of my rapport with them, I will buy again.
Great article/blog!
I so agree with you Nicole. I believe companies have to work extra hard to show their commitment to excellence, especially during these hard, economic times. Rapport is definitely key to ongoing success in both personal and professional settings.
I look forward to reading your tweets.
Happy New Year my friend.
Best regards,
Terry
Hi Terry,
thank you for this wonderful article.
Developing these long-term, personal relationships is worth to be on “board” of social media.
Best regards
Karin Sebelin
Thanks for your comments Karin. I agree… long-term relationships is the way to go, especially with social media.
o_o – I searched and found it. Thanks for the post. Martin McLen
Thanks for you comment Martin. Great connecting with you on twitter. Happy New Year! Terry
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I like this website so much, saved to bookmarks. “Respect for the fragility and importance of an individual life is still the mark of an educated man.” by Norman Cousins.
Thank you for your kind words! Terry
Excellent site you’ve got here.. It’s hard to find high quality writing like yours nowadays. I truly appreciate individuals like you! Take care!!
Thank you so much for your kind words on my blog. I’m still refining it, but I so enjoy the creativity of it all. Best regards, Terry