Social media is quickly spreading, with usage growing more in the last 12 months than all previous years combined—it’s absolutely exploding! And the good news for you, as a business leader, is that now is the perfect time to jump on board.
Social media is truly a shift in the way our planet now communicates—both for personal and business use. And it has even proven to be a catalyst for governmental change in many countries.
Social media is not a fad—and it’s not a sensation destined to be popular today, and then gone tomorrow. Continuous applications discovered on the social media front and the countless innovations still on the horizon signal that this utility will become increasingly relevant in our everyday lives. Social media has truly developed into the cornerstone of business marketing.
Social Media: The Business Game Changer
If your customer base is spending more time online and using this source to make purchasing decisions, then you need an online presence too. Social media activity is certainly not restricted to teenagers. In reality, 62% of people using social media are between the ages of 25 and 54. This includes the fastest growing population segment: those 50 and over.
Think about your customers today: if your target market falls between the ages of 25 and 54, then you need to promote to them in a new way—by utilizing social media marketing strategies. So, the question for you as a business leader isn’t if you should promote through social media outlets, but how well you are going to promote.
People Want to Do Business with People
Despite all the changes that have taken place with social media and technology, one thing has always remained constant—people still want to do business with people.
The way to find and retain customers today is to develop long-term, personal relationships. And, this is the coolest thing about social media versus traditional “interruption advertising.” Because you have the opportunity, and because you can initiate an open dialogue, you have the ability to develop long-lasting, individual relationships with both current and prospective clients.
With social media in your deck of marketing tools, you can now build a sense of community around both your products and your services, and leverage the Internet and technology to trigger real business growth.